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Tetra Pak launches creative environmental challenge in schools

Tetra Pak Canada has launched the first annual "Get Your Creative Juices Going" National Classroom Art Challenge at...


Tetra Pak Canada has launched the first annual “Get Your Creative Juices Going” National Classroom Art Challenge at the WillowWood School in Toronto.

“We initiated this program for students across Canada to conceive innovative and creative classroom art projects using a minimum of 500 empty Tetra Pak cartons and other recyclable materials,” said Tetra Pak president Evelyn Watson. “An educational curriculum was developed specifically for the challenge and focuses on the subject of waste management and recycling.”

The challenge began January 16 and runs until April 15, 2006. Winners will be announced on May 10, 2006.

“The goal of this program is twofold: to challenge students’ creativity and to raise awareness of environmental issues in waste reduction and diversion,” added Ms. Watson. “Using art and creativity as a tool, we hope to educate Canada’s youth on the importance of preserving the environment.”

A judging committee from the arts community will select winning submissions from five regions across the country.

The Committee includes:
Lance Carlson, President and Chief Executive Officer, Alberta College of Art and Design
Dr Janos Fedak, Head, Department of Fine Arts, University of Prince Edward Island
Kenneth Lum, Professor, Fine Arts Department, University of British Columbia
Frederic Metz, Director, Graphic Design Program, University of Qubec
Lenore Richards, Dean, Faculty of Design, Ontario College of Art and Design

Criteria for judging submissions are based on creativity, ingenuity, teamwork and cooperation and innovative uses of a variety of recyclable materials.

One prize will be awarded in each of the five regions with each prize consisting of four computers, books, and software with a retail value of $12,000. Each of the winning classes in the five regions will receive a prize for each student in that class consisting of backpacks, software and cordless phones.

The program is open to all schools in Canada. Schools and classes can enter as often as they like.

For further details, or to enter the challenge, visit www.tetrapakcreativechallenge.com.


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