The Solid Waste Association of North America recently announced the launch of its new WASTECON ad campaign — “Don’t Underestimate The Little Guy.”
The new campaign aims to invoke a “David vs. Goliath” theme, as part of the association’s efforts to distinguish itself from other trade shows and reinforce the quality of SWANA’s signature educational event.
“We may not be the biggest show in the field, but size isn’t everything,” commented Todd Von Deak, SWANA’s Director of Marketing and Member Services. “Our members have told us for over 40 years that it’s the quality of our networking and educational opportunities that matters to those who attend WASTECON solid waste professionals who are really looking to enhance their career.”
The ad was designed internally and can be seen in various trade magazines over the coming months.
Solid waste professionals interested in seeing the Little Guy in Action can visit www.WASTECON.org for more information and to register.
This year’s Wastecon conference will be held Phoenix, Arizona on September 21 to 23, marking the 42nd anniversary of the show.
Steve Passage, CEO of Montenay Power Corporation, will provide a keynote lecture on September 22 at 9:30 a.m. His much anticipated lecture will present the role of waste-to-energy with regard to energy policy and its proven beneficial effects on waste reduction and community recycling rates to WASTECON 2004 attendees.
SWANA CEO and Executive Director John Skinner, Ph.D., commented, "We are very excited to have Steve join us in Phoenix. His knowledge of waste-to-energy issues comes at a time when the solid waste field and our nation are grappling with this technology and our energy policy. This made him a natural choice for this year’s Lawrence Lecturer."
For further information, contact Todd Von Deak, Director of Marketing and Member Services at 1-800-GO-SWANA (467-9262) or firstname.lastname@example.org