Solid Waste & Recycling


RecycleBank and Routeware collaborate on technology

RecycleBank, a rewards program that motivates people to recycle, has announced that they are collaborating on a joi...

RecycleBank, a rewards program that motivates people to recycle, has announced that they are collaborating on a joint marketing agreement with Routeware, Inc., a leading provider of automated waste solutions. This agreement will offer municipalities and private haulers innovative, breakthrough technology that keeps recycling easy for residents and both fast and economically responsible for municipalities and waste haulers. This collaboration will allow communities and haulers to now be considered “RecycleBank Ready.”

RecycleBank provides communities with a cost-effective and environmentally conscious solution to curbside recycling. RecycleBank motivates people to become greener citizens and smarter consumers by rewarding them for recycling at home. It does this by quickly and easily measuring the amount of material households recycle and then converts that activity into RecycleBank Points that can be used at over 1,700 local, regional and national RecycleBank Reward Partners.

Routeware, Inc. has developed a unique waste solution that employs GPS technology that can accurately validate that a household has participated in the RecycleBank program. Trucks are equipped with an in-cab touch screen monitor to provide driver validation combined with GPS technology to correctly identify a household collection. No additional time is needed as this seamlessly works during the pick-up process. Information is then transmitted to RecycleBank servers and households receive their earned Points.

RecycleBank’s meaningful rewards program makes household recycling easy and simple to accomplish by providing households with the tools that they need for success and then incenting them for their efforts. A large recycling cart in combination with the single-stream process and robust selection of rewards allows for recycling volumes to increase significantly everywhere RecycleBank launches. On average, RecycleBank members earn hundreds of dollars in reward value each year for their recycling efforts. RecycleBank helps the environment while creating more sustainable towns and cities. In addition, RecycleBank supports landfill diversion, economic stimulation, and cleaner greener cities.

“We are excited to be partnering with RecycleBank and their groundbreaking approach to recycling,” said Robert DeKoning, President and CEO of Routeware. “With the new Routeware/RecycleBank relationship, we will be able to measure recycling participation on a per-household basis, allowing consumers to enjoy RecycleBank’s innovative rewards program. This expanded solution allows municipalities and haulers to improve their recycling programs using both RFID and non-RFID technology solutions, leading to a fast and valuable return on investment. This partnership gives the municipality and the hauler the opportunity to reward their customers through the RecycleBank program and themselves through increased productivity.”

“Many municipalities already use a cart system to collect recyclables from households, so the Routeware solution becomes an easy way for haulers and communities to offer recycling with minimal added costs,” said Scott lamb, COO of RecycleBank. “Communities can become ‘RecycleBank Ready’ with ease and simplicity, while knowing the technology will accurately record and validate a household pick-up.”

Because of RecycleBank’s extensive relationships in both the hauling and technology industry, it has been able to implement several solutions for landfill diversion to over one million users across the United States and in the United Kingdom. Cumulatively, households have saved more than 1.6 million trees and over 112 million gallons of oil through household recycling.

Currently, RecycleBank has more than 1,700 local and national rewards partners dedicated to its mission to encourage communities and households to recycle. National rewards partners include Coca-Cola, Kraft, CVS/pharmacy, as well as hundreds of local retailers along Main Streets throughout the country. The key thing to remember about RecycleBank versus other recycling initiatives is that RecycleBank rewards its households for recycling. Most cities struggle trying to find ideas and strategies to help raise its recycling rates to build a more sustainable city. Working with Routeware gives RecycleBank another key tool in a portfolio of solutions to increase residential recycling and divert waste from landfill.



RecycleBank is a rewards program that motivates people to recycle. Using the RecycleBank proprietary 3 Step Process: Recycle, Record, Reward, we quickly and easily measure the amount of material each home recycles and then convert that activity into RecycleBank Points that can be used at hundreds of local and national rewards partners. RecycleBank is simple to implement, market-driven, and proven to work; saving municipalities’ money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. RecycleBank is headquartered in New York City. RecycleBank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit



With its powerful combination of on-board computing and back office software, Routeware helps haulers optimize routes, track driver field activity, and cut costs. The system fully integrates with existing routing software and adds powerful analysis tools such as route costing and customer service information—in real-time—including backup and service verification cameras, RFID, and scales integration. From the driver to the CEO, Routeware provides the entire organization with the information it needs to improve service, boosts profits, and unleash productivity.
Routeware is headquartered in Beaverton, Oregon.

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