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RCA sponsors community-based social marketing workshops

The Recycling Council of Alberta is pleased to announce "Fostering Sustainable Behaviour" Community-Based...


The Recycling Council of Alberta is pleased to announce "Fostering Sustainable Behaviour" Community-Based Social Marketing Workshops with respected world expert Doug McKenzie-Mohr.

Friday, February 11, 2005 in Edmonton (9:00 a.m. to 4:00 p.m.)

Monday, February 14, 2005 in Calgary (9:00 a.m. to 4:00 p.m.)

Download a brochure and registration form (176 KB – PDF format) or visit our website www.recycle.ab.ca/conf_08.htm

This full-day advanced workshop builds upon the knowledge of community-based social marketing that you may have gained from attending an introductory workshop or reading "Fostering Sustainable Behavior." If you have not yet attended an introductory workshop, you can still attend the advanced workshop (you simply need to read "Fostering Sustainable Behavior" prior to the workshop — read the book online at www.cbsm.com).

The advanced workshop provides an in-depth exposure to how this approach can be used to foster sustainable behavior. The workshop covers how to: identify the barriers to a desired behavior, such as proper disposal of hazardous waste or reducing lawn watering; use behavior change tools to design more effective programs; pilot test a program; and, evaluate the impact of a program once it has been broadly implemented. The emphasis is on ensuring that participants feel confident in using community-based social marketing within their own work contexts.

Who should attend?

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors – such as those involved in waste reduction, water and energy efficiency, watershed protection, pollution prevention or transportation changes – you’ll find this workshop invaluable. This workshop will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes will also benefit from attending.

The RCA is looking for sponsors to support these events.

Please contact Christina Seidel at 403-843-6563 or via email at cseidel@telusplanet.net


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