Solid Waste & Recycling


RBRC wins advertising award

The Rechargeable Battery Recycling Corporation (RBRC) was recognized this month with a Gold MarCom Creative Award f...

The Rechargeable Battery Recycling Corporation (RBRC) was recognized this month with a Gold MarCom Creative Award for its “Cell Phone Retirement” advertising campaign in the category of “Print Advertising Campaign.” A subsidiary of the Communicator Awards, one of the oldest and most respected competitions in the communications field, the MarCom Creative Awards offer marketing and communications professionals an alternative competition that focuses solely on creative excellence.

“It is an honor for us to be recognized by an industry leader such as the MarCom Creative Awards,” said Ralph Millard, Executive Vice President, RBRC. “Our award-winning Cell Phone Retirement campaign has been recognized on an ongoing basis not only for the message it conveys, but also for its creativity. This continues to inspire us to produce campaigns of the highest quality.”

RBRC’s award-winning ad campaign in the category of “Print Ad Campaign” features a pair of “retired” cell phones enjoying the rest of their days at the beach, on the golf course, and fishing on a pier. The message “You may get to retire in the fun and sun but your old cell phones don’t” conveys that recycling cell phones is easy and good for the environment. The campaign was created in conjunction with BtB Marketing Communications, Inc., a Raleigh-based advertising agency located in North Carolina.

“We’re very pleased to be so highly recognized amongst our creative peers,” said BtB’s Vice President of Creative Services, Geoff Dunkak. “This award acknowledges the work and dedication of a lot of talented people at our agency and at RBRC.”

RBRC also received a 2005 GOLD ADDY award for their Cell Phone Retirement campaign from the Raleigh chapter of the American Advertising Federation (AAF).

The MarCom Creative Awards were founded over 10 years ago by a group of communications professionals who were involved in local competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be open to everyone.

About RBRC

The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit, public service organization dedicated to rechargeable battery and cell phone recycling. There are over 30,000 retail, business,
and community collection locations that participate in RBRC’s rechargeable battery recycling program.

RBRC is funded by more than 300 manufacturers and marketers of portable rechargeable batteries and products. RBRC’s public education campaign and recycling program is the result of the rechargeable power industry’s commitment to conserve natural resources and prevent cell phones and rechargeable batteries from entering the solid waste stream. Cell phones collected through the Call2Recycle program will be recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. Contributions or gifts to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE or visit

About BtB Marketing Communications

BtB Marketing Communications, based in Raleigh, NC, is a full-service marketing communications agency dedicated to providing integrated marketing services to technology-driven, business-to-business clients worldwide. BtB offers a wide-range of services to their clients, including: advertising and collateral development; copywriting; media planning, buying and placement; public relations; Web strategy and Web site design; market research and evaluation; trade show logistics and support; multimedia presentations; sales promotion; and event planning and execution. With experience spanning nearly 20 years, BtB Marketing Communications is recognized as one of the premier agencies in the electronics and technology marketplace.

About MarCom Creative Awards

The Mission of the MarCom Creative Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals. Oftentimes, the success of a marketing or communication program is difficult to measure in terms of return on investment, so the MarCom Creative Awards gives winners the opportunity to show that their work is highly regarded within the creative industry. Winning a MarCom Creative Award gives recognition to the creative talent, firms, departments and/or clients that collaborate on outstanding marketing and communications projects.

Contact: Linda Gabor
Manager of Marketing & Media Relations
Rechargeable Battery Recycling Corporation

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