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RBRC program in California drugstore chain

Rite Aid Corporation, a leading drugstore chain, and the Rechargeable Battery Recycling Corporation (RBRC), a nonpr...


Rite Aid Corporation, a leading drugstore chain, and the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling rechargeable batteries, have partnered to roll out RBRC’s rechargeable battery recycling program, Call2Recycle, in Rite Aid stores throughout the state of California.

RBRC’s rechargeable battery drop-off boxes are in all Rite Aid stores throughout California, giving customers the ability to drop off their used rechargeable batteries commonly found in portable electronics products such as: power tools, cordless phones, laptop computers, PDAs, digital cameras, and cell phones.

“Our partnership with Rite Aid will make it easier than ever for consumers to recycle their rechargeable batteries,” said Ralph Millard, Executive Vice President, RBRC. “It is wonderful that Rite Aid has taken the initiative in advance of California’s new recycling legislation.”

Effective July 1, 2006, retailers and manufacturers of rechargeable batteries in the state of California will be required by law to recycle all rechargeable batteries according to the Rechargeable Battery Recycling Act of 2006 (A.B. 1125). RBRC has made it easy for retailers and manufacturers to comply with the new laws, as is evidenced by the new partnership with Rite Aid.

“Environmental issues are on the forefront and Rite Aid customers are showing us a greater level of concern and awareness for maintaining a healthy environment,” said Mark Coleman, Category Manager for Photo and Batteries at Rite Aid. “Rite Aid is committed to being involved in our communities in meaningful ways and we are proud to partner with RBRC on this very important initiative.”

There are more locations to recycle than ever before.

With approximately 588 Rite Aid stores in California, the RBRC/Rite Aid program adds to the over 30,000 sites throughout the U.S. and Canada that consumers can access to drop off their used rechargeable batteries.

To find a nearby Rite Aid, click on “Find a Rite Aid” at www.riteaid.com

For other drop off locations, consumers can simply call toll-free 1-877-2-RECYCLE or log on to www.call2recycle.org, type in their zip code, and they are given a list of participating collection sites in their area. The program is free of charge to consumers.

About RBRC

The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit, public service organization dedicated to rechargeable battery and cell phone recycling. There are over 30,000 retail, business, and community collection locations that participate in RBRC’s rechargeable battery recycling program. RBRC is funded by more than 300 manufacturers and marketers of portable rechargeable batteries and products. RBRC’s public education campaign and recycling program is the result of the rechargeable power industry’s commitment to conserve natural resources and prevent cell phones and rechargeable batteries from entering the solid waste stream. Cell phones collected through the Call2Recycle program will be recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. Contributions or gifts to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE or visit www.call2recycle.org

About Rite Aid

Rite Aid Corporation (NYSE, PCX: RAD) is one of the nation’s leading drugstore chains with annual revenues of $17.3 billion and approximately 3,320 stores in 27 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com

Contact:

Emily Baldwin
Stanton Crenshaw Communications
215 Park Avenue South, 9th floor
New York, NY 10003
212-780-1900
ebaldwin@stantoncrenshaw.com


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