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Monitoring indicates high traffic at our magazine website

Independent monitoring of our magazine website indicates that online readership is growing. Not only are more than ...


Independent monitoring of our magazine website indicates that online readership is growing. Not only are more than 9,000 people visiting the website each month, but theyre spending more time at the site.

This information should be of interest to online advertisers, industry associations and other groups. Many companies and organizations build websites, but the problem is attracting visitors. Thats why they often seek to establish a presence on high-traffic websites that are directed at a specific target audience. Not only does out website attract lots of visitors, but the vast majority are customers for the waste management and environmental protection business not an easy group to reach via general-interest websites.

Here are some highlights for Solid Waste & Recycling magazine and also sister publication HazMat Management magazine. These highlights come from independent monitoring conducted by WebTrends Analytics for the month of April, 2007 (for Solid Waste & Recycling magazine) and March, 2007 (for HazMat Management magazine).

Solid Waste & Recycling magazine

In the month of April, 9,062 visits were made to the magazine website (up about 1,500 for the same month last year). The average duration of each visit was 5:29 minutes.

Interestingly, 57 per cent of visits were from visitors within Canada, and 43 per cent were from people outside the country. This suggests that the internet is a popular way for people (especially people in the United States) to read the magazine and understand the Canadian market.

7,302 of the visitors in April visited the site once, and 854 visited more than once. In addition to unique visits, there were 21,192 page views in April (which works out to 706 per day). The average visitor viewed 2.34 pages.

HazMat Management magazine

In the month of March, 9,715 visits were made to the magazine website. The average duration of each visit was 6:33 minutes.

Interestingly, 65 per cent of visits were from visitors within Canada, and 35 per cent were from people outside the country. Again, this suggests that the internet is a popular way for people (especially people in the United States) to read the magazine and understand the Canadian market.

Of the 9,715 visits in March, 8,234 were from unique visitors. About 7, 429 visited once, and 805 visited more than once. In addition to unique visits, there were 21,277 page views in March (which works out to 686 per day). The average visitor viewed 2.19 pages.

To learn more about the magazine website and opportunities to market your organization online, contact Publisher Brad O’Brien at 1-888-702-1111 ext. 2


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