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LCBO promotes Tetra Pak filling plant

The Liquor Control Board of Ontario (LCBO) is promoting filling plants for wine in the province, part of a new stra...


The Liquor Control Board of Ontario (LCBO) is promoting filling plants for wine in the province, part of a new strategy to promote this kind of packaging, which it extols as being environmentally friendly.

Bob Downey, Senior Vice President, Sales & Marketing for the LCBO, writes that the board is “…pleased to advise that new Tetra Pak filling capacity will soon be available in Ontario, to package wine from Ontario and around the world.”

Critics say this strategy isn’t about avoiding a deposit-refund system, avoiding blue box fees or positioning itself as “being green.” This is about the LCBO creating a new wine category that is highly profitable for it.

For analysis and a copy of the letter, see Editor’s Blog at the left side of the homepage www.solidwastemag.com


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