Coca-Cola Bottling Company is removing its voluntary deposit on aluminum juice cans and PET bottles in the Province of Quebec. The company’s used beverage containers will now be handled entirely via the province’s multi-material Collecte Slective recycling program. The company notes that in Quebec beverage containers are collected through two systems: the mandated deposit program for carbonated soft-drink containers, and the multi-material Collecte Slective recycling program, which claims to Collecte Slective divert over 400,000 tonnes of waste from landfill annually.
In March 2005, Quebec approved legislation supporting Collecte Slective, which collects all non-deposit beverage containers including aluminum cans, PET and glass bottles, as well as newspaper and printed paper, and other aluminum, plastic and glass packaging. Aluminum beverage containers are the only source of positive revenue for the multi-material system. The majority of the other non-carbonated beverages do not have deposits.
The company’s news release states: “By removing the voluntary deposit on our aluminum juice cans and PET bottles, we are encouraging consumers to use the Collecte Slective recycling program, generating revenue for the multi-material program. Given that the juices that we produce were one of the few brands to carry a voluntary deposit, we feel that this will eliminate confusion for the consumer and encourage recycling of more containers through the multi-material system.”
For further information: Christina Smith, public affairs and communications manager, Coca-Cola Bottling Company, 514-257-5376.