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Toronto launches Love Food Hate Waste campaign


Bob Blumer

TORONTO  – The City of Toronto kicked off the 2019 Love Food Hate Waste (LFHW) campaign with celebrity chef and eight-time Guinness World Record holder Bob Blumer, at the St. Lawrence Market on May 22. Canada’s National Zero Waste Council coordinated the national campaign, in partnership with the City of Toronto and other cities and large retailers across the country.

In support of the goals of the City’s Long Term Waste Management Strategy and to reduce food waste, the campaign raises awareness of the amount of food waste that Canadian households generate and informs residents about small actions they can take to reduce food waste.

“Almost 60 percent of household food waste in Canada is avoidable,” said Toronto councillor James Pasternak, chair of the infrastructure and environment committee.

“This is costing the average household over $1,100 dollars a year. We all must work together to better plan, store and consume the food we buy so we can reduce the amount of food waste being thrown away.”

Chef Blumer, LFHW Canada Ambassador, joined guests at the Market Kitchen in the St. Lawrence Market, where Chef Blumer demonstrated how to prepare an easy meal from commonly wasted food.

As part of the campaign, the public is invited to join Chef Blumer on Friday, May 24 at 11:30 a.m., at the St. Lawrence Market, 93 Front St. E.  Live cooking demonstrations and sample dishes made with food provided by Second Harvest will be offered.

Visitors are encouraged to follow @LFHW_ca on Instagram and/or Twitter and share their tips to reduce food waste, using the hashtag #LoveFoodHateWaste and #TOwastestrategy, to help create conversations about reducing food waste. To receive a free food sample while supplies last, visitors should show their social media post to volunteers, or share written or verbal tips to reduce food waste.

Toronto is Canada’s largest city, the fourth largest in North America, and home to a diverse population of more than 2.9 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world’s most livable cities.


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