The new Carlsberg glue can withstand refrigeration but releases easily.
COPENHAGEN – Carlsberg has announced innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1,200 tonnes a year – the equivalent to 60 million plastic bags.
The Snap Pack replaces the plastic rings used around Carlsberg’s six packs with a technology that glues the cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76 per cent.
Three years in the making, the Snap Pack will be avaialblbe first in the UK this month, then rolled out in other markets.
Other sustainability improvements include:
A switch to Cradle-to-Cradle Certified silver inks on its bottle labels to improve recyclability
A new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint
The innovations represent the first of a series of consumer-facing manifestations of Carlsberg Group’s sustainability programme, Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement.
“It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change,” said Cees ’t Hart, CEO of the Carlsberg Group.
“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”
To accelerate the implementation of its sustainability ambitions, Carlsberg also announced a strategic partnership with Plastic Change, a Danish environmental organization, in addition to its long-standing dialogue with the WWF on sustainable issues and their impact on both the environment and the world’s natural resources.
“Our wildlife is drowning in plastic – and the problem is unfortunately growing considerably. We therefore need to act now. We need less plastic to end up in nature,” said Bo Øksnebjerg, secretary general in WWF Denmark.
“That is why we consider it huge progress that Carlsberg is now launching solutions that significantly reduce the amount of plastic in its packaging. With these new solutions, Carlsberg has taken the first big steps on the journey towards a more clean and green future.”