MISSISSAUGA, Ont. – Food & Consumer Products of Canada (FCPC) is the first national trade association to endorse the Ellen MacArthur Foundation’s vision for a New Plastics Economy, moving Canada toward a future of zero plastic waste.
The New Plastics Economy is led by the MacArthur Foundation in collaboration with the UN Environment agency. The Foundation’s vision of a circular economy for plastic brings together businesses, governments, and NGOs to ensure plastic never becomes waste. Ninety percent of Canadians in a recent national poll conducted by Abacus Data said they want the sector to care deeply about its impact on the environment.
FCPC CEO Michael Graydon commented: “FCPC is honoured to become the first Canadian trade association to endorse the MacArthur Foundation’s vision for a New Plastics Economy. We are committed to leading within Canada’s grocery sector to push for sustainable packaging innovations that keep plastic waste out of the environment without compromising safety or affordability for Canadian families.”
Through the New Plastics Economy global commitment, individual FCPC member companies can commit to specific targets to achieve the vision, including making all packaging 100 percent reusable, recyclable, or compostable by 2025.
The Coca-Cola Company, the Colgate-Palmolive Company, Danone, Henkel, Johnson & Johnson Inc., the Kellogg Company, L’Oréal, Mars, McCormick, Nestlé, PepsiCo, SC Johnson, and Unilever are signatories to the global commitment.
FCPC will encourage more member companies to sign the global commitment and encourage other Canadian industry associations to endorse the New Plastics Economy vision.