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Sony and GEEP partner to recycle products

Recognizing the trend toward full product stewardship, Sony of Canada Ltd. has expanded its recycling efforts to co...


Recognizing the trend toward full product stewardship, Sony of Canada Ltd. has expanded its recycling efforts to collect all end-of-life Sony products.

“Sony Canada’s goal is to divert all Sony products from the landfill,” said Doug Wilson, president & chief operating officer, Sony of Canada Ltd. “Sony Canada will offer its customers three new ways to return their Sony products for recycling.”

1. All Sony products will be accepted for recycling, at no charge, at any of the 25 non-retail collection sites to be opened across Canada. These sites will accept all Sony products, including larger items like televisions and stereos (which cannot be collected at Sony Style retail stores). A list of current collection sites is available at www.sony.ca/environment

2. Handheld Sony electronics will be accepted for recycling, at no charge, at all 79 Sony Style retail stores across Canada. Handheld electronics include camcorders, cameras, walkman personal stereos, PDAs, and cordless phones. Sony Style retail stores currently accept portable rechargeable batteries and cellular phones for recycling, and offer a notebook trade-in program. To find the nearest Sony Style retail store, go to www.sonystyle.ca

3. ALL Sony products can be mailed in for recycling. Shipping costs are not covered by the program. To find out more about the mail-in program, go to www.sony.ca/environment

“We are proud to expand our recycling activities and continue the Sony tradition of leadership in environmental awareness and sustainability,” said Wilson. “While we encourage all consumers to think of ways to re-use their products first, it is important to provide environmentally friendly ways to handle end-of-life Sony products.”

Sony has partnered with Global Electric Electronic Processing Inc. (GEEP) to expand its recycling program.

“All of the collected Sony products will be safely processed at our facilities through closed-loop procedures,” said Alfred Hambsch, president and CEO of GEEP. “The processes we use will ensure the products are recycled in an environmentally responsible manner, resulting in maximum resource recovery with a zero landfill objective.”

Sony is a founding member and active participant in the Electronics Product Stewardship Canada (EPSC) initiative. EPSC’s mandate is to work with provincial governments to develop environmentally sustainable and economically efficient programs across Canada to collect and recycle end-of-life electronics. Through this initiative, Sony is working with industry partners and the Ontario government in the development of a waste diversion program for electronics. Sony’s recycling program and the provincial program currently being reviewed by the Ontario government will work to provide Ontarians with more recycling options than ever before.

On April 14, 25 non-retail collection sites will be open in the following locations for the collection of ALL end-of-life Sony products:

Alberta: Calgary and Edmonton

Ontario: Barrie, Brampton, East Gwillimbury, Kingston, Markham, North Bay, Ottawa, Owen Sound, Pickering, Toronto (2), Whitby

Quebec: Montreal (2), Quebec City, Sherbrooke

British Columbia: Coquitlam (2), Surrey

Manitoba: Winnipeg

New Brunswick: Moncton

Nova Scotia: Elmsdale, Dartmouth


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