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Sealed Air selling post-industrial Bubble Wrap


The recycled Bubble Wrap can itself be returned for further reprocessing.

CHARLOTTE, N.C. – Sealed Air Corporation has launched Bubble Wrap made with at least 90 percent recycled content.

The recycled content used to make the newest version of Bubble Wrap brand packaging is sourced from post-industrial materials that would otherwise end up in landfills. Sealed Air says its future product developments will also incorporate post-consumer recycled content.

“We’re proud to now offer a reinvented Bubble Wrap brand packaging product that can be recycled at store drop-off locations, fostering a circular economy, and delivering on our sustainability pledge to eliminate plastic waste,” said Ted Doheny, president and CEO of Sealed Air.

“We are in business to protect, solve critical packaging challenges, and leave the world better than we found it. To fulfill this purpose, we are reinventing and accelerating our innovation strategy and delivering more sustainable packaging solutions.”

Recycled-content Bubble Wrap reduces carbon footprint by 30 percent, and serves as a resource-efficient packaging solution. Consumers can purchase the material from Amazon. Industrial orders can be placed with Sealed Air by authorized distributors in select U.S. regions.

Both versions of Bubble Wrap brand packaging, recycled-content and original, have been approved by the Sustainable Packaging Coalition to carry the How2Recycle label for recycling at store drop-off locations alongside other flexible plastics such as shopping bags, bread bags, and dry-cleaning bags.

More than 18,000 retail locations across the U.S. and Canada provide bins for customers. From these bins, materials are recovered and reused in other products including composite lumber, pallets, containers and packaging material.

Last year, the company announced a sustainability and plastics pledge to design and advance packaging solutions to be 100 percent recyclable by 2025. Sealed Air says it will accomplish this by using 50 percent average recycled content across all packaging solutions, of which 60 percent is post-consumer recycled content.

Sealed Air recently published its Annual Sustainability Report, a comprehensive review of the company’s commitments, industry leadership, innovative solutions, and global strategic partnerships. The report highlights Sealed Air’s progress toward a set of 2020 goals including operational reductions in greenhouse gas emissions, energy and water intensity, and diverting waste from landfills.

The goals also focus on helping customers solve critical challenges through the use of sustainable materials and solutions. Most of the company’s 2020 goals were met or exceeded two years ahead of schedule.

Sealed Air has manufactured Bubble Wrap brand packaging for more than 60 years.