Nature Made (www.naturemade.com), the number one supplement brand in Food, Drug, Mass, and Club stores in the United States, celebrates an exclusive, new partnership with RecycleBank, the leading green rewards program, that brings to life Nature Made’s vitamin bottle recycling initiative.
The program will reward consumers for their recycling efforts and underscores Nature Made’s commitment to helping consumers feel their best through more complete nutrition.
“We are committed to delivering quality products and programs that help enhance our customers’ lives and the communities in which they reside, including providing opportunities to move toward more sustainable lifestyles,” says Mark Walsh, CEO of Pharmavite, the makers of Nature Made vitamins. “RecycleBank has made great strides since their founding in 2005 and we look forward to a very rewarding partnership – one that helps our customers thrive.”
Nature Made and RecycleBank share a common goal to greatly increase recycling and understand that encouraging consumers to take greener actions is a direct way to benefit the community and ultimately the Earth. In fact, Nature Made’s vitamin bottles are made of fully recyclable plastic, something the average consumer doesn’t readily know.
The Nature Made bottle recycling promotion will educate consumers about the recyclability of Nature Made vitamin bottles, while rewarding them with RecycleBank Points for pledging to recycle. Participants in the program will pledge to recycle their vitamin bottles on RecycleBank.com, by entering the 12-digit bottle UPC code. RecycleBank offers an online destination for Nature Made’s health-conscious consumers, to earn points for recycling and redeem them for great rewards, such as products and services at hundreds of national and local retailers.
As part of this partnership, Nature Made is working with RecycleBank and the City of Los Angeles to launch the first RecycleBank program in Southern California, which includes several communities throughout the Los Angeles area as well as Northridge, home to Nature Made’s corporate headquarters.
Los Angeles and Northridge join 300 other cities throughout the U.S. that have opted in to participate and reduce the amount of waste and dramatically increase the amount of curbside recycling.
“Recycling is one of the most important steps that everyone can take today to protect our environment,” says Ron Gonen, CEO and chairman of RecycleBank. “We are excited to have Nature Made on board to help us to promote the important message of recycling.”
Currently, RecycleBank services more than one million people across 26 states and also provides service in the United Kingdom.