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Coca-Cola advocates higher recycled content

Coca-Cola Enterprises Ltd. (CCE) and two European-based brand-owners are considering boosting the amount of recycle...


Coca-Cola Enterprises Ltd. (CCE) and two European-based brand-owners are considering boosting the amount of recycled PET in their beverage containers to 25 percent after completing successful trials in England. This would be excellent news for recycling programs. The catch is recovering enough PET to process and support wide-scale use. Serious problems were not encountered product quality, color, carbonation loss, or shelf-life.

Ttre landmark trials were among the first organized global efforts to test a higher percentage of PET in packaged goods. The 20-month project was funded by the Waste & Resources Action Programme (WRAP), a not-for-profit group involved in sustainable resource development.


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