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National campaign launched to counter food waste


Two of Canada’s largest food retailers have joined with local and provincial governments and agencies to launch a national Love Food Hate Waste campaign today, which aims to change Canadians’ behaviours around food and dramatically reduce the significant amount of food wasted across the country every day.

Canadians are among the worst of the developed nations when it comes to food waste, with about 47 percent of food waste occurring in the home. More than 60 percent of the food Canadians throw away could have been eaten, costing the average Canadian household more than $1,100 per year.

In all, 2.2 million tonnes of edible food is thrown out annually, contributing to Canada’s greenhouse gas emissions as well as wasting the resources needed to produce and distribute food to consumers.

“The Love Food Hate Waste campaign is desperately needed to tackle food waste across the country,” said Malcolm Brodie, chair of the National Zero Waste Council.

“The campaign is the first coordinated national approach to help Canadians change their relationship with food. It only takes a small change, such as buying only what we need so food doesn’t spoil or get forgotten in the back of the fridge and is then thrown out.”

The campaign offers practical and easy tips for keeping and storing fresh food, using up existing ingredients and better planning to avoid over-purchasing food. The campaign is based on a successful model in the United Kingdom, where avoidable household food waste was cut by 21 percent in its first five years, saving UK consumers £13 billion.

Concurrent events also took place in Metro Vancouver and Montreal in an effort to bring awareness to the detrimental effects food waste has on our environment, economy and society. In Toronto, councillor Mike Layton and city staff helped the NZWC kick off their campaign with retail partners from Walmart and Sobey’s at Nathan Phillips Square.

“The Love Food Hate Waste campaign aligns perfectly with the NZWC’s Food Loss and Waste Strategy for Canada,” Layton said.

“I am excited to see cross-sector collaboration, including major Canadian municipalities and retailers coming together to spread awareness of this increasingly important issue.”

“The City’s Long Term Waste Management Strategy identifies food waste reduction as a key priority that could potentially reduce the amount of waste sent to disposal by up to 34,000 tonnes per year in the next 10 years,” said councillor Jaye Robinson (Ward 25 Don Valley West), chair of Toronto’s Public Works and Infrastructure Committee.

“As Toronto’s population continues to grow, it is important that we all play our part to refuse, reduce, reuse and recycle right.”

The campaign, which comes ahead of the federal government’s plan to introduce a Food Policy for Canada, is spearheaded by the National Zero Waste Council (NZWC) and already involves nine partners, including the cities of Toronto, Vancouver and Victoria, the Capital Regional District, Metro Vancouver, Province of BC, RECYC-QUÉBEC and major Canadian food retailers Walmart Canada and Sobeys.

It follows on the heels of the release of the NZWC’s Food Loss and Waste Strategy, which focuses on the need to change consumer behaviour and reduce food waste in the production and distribution systems – where the other half of Canada’s food waste occurs. The strategy also calls for an overhaul of food labelling laws in order to alleviate confusion over “best before” dates, and establishes a national goal to halve food waste by 2030.

The Food Loss and Waste Strategy was shared with Agriculture and Agri-Food Minister Lawrence MacAulay, and Environment Minister and Climate Change Minister Catherine McKenna to help inform the federal government’s development of a Food Policy for Canada.

A Fact Sheet on 2017 Food Waste Facts and Figures is available at http://ow.ly/ki4P30l0CIQ.


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