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App helps Loblaw divert 4.6 million pounds of food from landfill


TORONTO –A partnership between the Flashfood app and Loblaw resulted in diversion of 4.6 million pounds of potential food waste from landfills. in 2019.

Now the program is expanding to more stores.

Originally launched in 138 Maxi and Provigo stores throughout Quebec, the program was rolled out nationwide in more than 400 Loblaw stores in the last half of 2019, including Loblaw, Real Canadian Superstore, Atlantic Superstore, Dominion, and Zehrs.

With the Flashfood app, shoppers can purchase food items nearing their best before date at a reduced price of up to 50 percent off at select Loblaw grocery stores. To date, the Flashfood app has surpassed 1,000,000 downloads in Canada. The two companies estimate shoppers saved $10 million on groceries.

“The results that we’ve seen in only our first year of scaling with Loblaw have been tremendous,”  said Flashfood founder and CEO Josh Domingues.

“We’re really excited our partnership has led to such significant savings for Canadians while reducing food waste at such a large scale.  As our partnership continues to grow, we’re thrilled to be able to bring more savings to more Canadians.”

The Flashfood app will be rolling out to more Loblaw-owned grocery stores this year, including 38 Independent Grocer stores starting this spring and select No Frills locations.

“This is a simple tool that helps ensure that perfectly good food ends up where it belongs – on someone’s plate and not in the landfill,” Sharla Paraskevopoulos, senior vice-president of market operations at Loblaw Companies Ltd.

“Our stores and our customers have told us how much they love the convenience and the savings that go along with this program. We’re excited to get the app into the hands of more customers in 2020.”

The Flashfood app allows users to purchase a variety of food, including meat, produce, bakery items, dairy products and non-perishable food items. In the app, users can select a store, browse items, and then pay for the items they wish to purchase directly through the app. Items are then ready for in-store pick up in the designated Flashfood zone after a quick order confirmation with customer service.

Flashfood is a Toronto based mobile app that operates in more than 450 grocery locations throughout Canada, Michigan, Pennsylvania and Wisconsin. Flashfood is currently working with Loblaw Corp, Meijer, Hy-Vee, Giant/Martin’s, and SpartanNash.