Kraft Foods, a leading food and beverage company in North America, has announced a new partnership with TerraCycle, an upstart upcycling company that takes packages and materials that are challenging to recycle and turns them into affordable, high quality goods. The partnership will greatly expand the number of collection sites TerraCycle has available and will help prevent a significant amount of packaging waste from going into landfills.
Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products. Several Kraft brands, including Balance bars and South Beach Living bars, Capri Sun beverages, and Chips Ahoy! and Oreo cookies, are now the lead sponsors of TerraCycle Brigades. These nationwide recycling programs make a donation for every piece of packaging a location collects.
“Sustainability is about looking out for future generations. Kraft is proud to partner with TerraCycle, an innovative company who has made it their mission to reduce the impact on landfills and to educate consumers on the importance of recycling,” says Jeff Chahley, Senior Director, Sustainability, Kraft Foods. “TerraCycle’s model of rewarding ‘brigade hosts’ is a novel way of collecting packaging waste that would otherwise have been sent to landfills. It’s so cool to see trash turned into merchandise that’s unlike anything else on the market.”
There are currently three TerraCycle programs for which Kraft is now the largest sponsor. To encourage more recycling, each program is free to individuals and organizations looking to participate and all shipping costs are paid. Once the used packaging items are collected, TerraCycle upcycles each material into an eco-friendly product because it’s made from waste.
• The Energy Bar Wrapper Brigade collects used bar wrappers and donates two cents for each wrapper collected. TerraCycle has found a unique way to braid these wrappers into colourful, durable purses and backpacks. The wrappers also can be fused, making the wrappers very dynamic for upcycling.
• The Cookie Wrapper Brigade collects used Nabisco cookie wrappers and donates two cents for each wrapper collected. TerraCycle will use proprietary technology to fuse the wrappers together into sheets of waterproof fabric, which then can be made into umbrellas, shower curtains, backpacks, placemats and much more. It is expected that 4,000 brigades will be established in the first year.
• The Drink Pouch Brigade collects used drink pouches and donates to participating school or community group two cents for every pouch collected. The used pouches are then sewn into tote bags, handbags and other durable items that will be available as early as April 1st at several major retailers. Over 800 brigades have already been set up!
Each of these Brigade programs is diverting packaging waste from landfills and helping to raise consumer awareness about recycling. By encouraging people to rethink “what is waste” TerraCycle is making it simple for consumers to have a positive impact on the environment. And with a monetary reward as incentive to recycle, the programs help schools, community groups, and non-profits across the country earn funds to support local activities.
To learn more about the partnership or to request complimentary samples of the finished products, please contact Albe Zakes at 609-393-4252 x233. You can also sign up at www.terracycle.net/brigades