On April 30, 2010, Ford announced it’s new Recycle Your Ride vehicle retirement program that provides consumers an incentive to switch to new Ford vehicles but also ensures that the used vehicles they return through the rebate program are recycled to the highest environmental standards.
Each vehicle will be processed in accordance with the National Code of Practice for Automotive Recyclers developed by the Automotive Recyclers of Canada (ARC) Association and Environment Canada.
Ford, in partnership with Summerhill Impact, announced new incentives available to Canadians. Ford will provide between $1,000 and $3,000 in incentives for customers that return vehicles, 2003 models or older, when they purchase or lease a new Ford or Lincoln vehicle.
Adopting, the National Code of Practice means returned vehicles will be dismantled and “de-polluted” — a process involving the removal and proper recycling or management of ozone depleting air conditioning refrigerants, hazardous fluids such as anti-freeze and engine and transmission oils, lead, nickel and lithium batteries, lead wheel weights, tires, mercury-containing switches as well as recovery, refurbishment and reuse of various components. Once de-polluted and after the reusable components have been harvested, the remaining metal will be recycled.
“Unfortunately, most Canadian vehicles currently reaching their end-of-life are not recycled in accordance with the ARC National Code,” observes ARC Managing Director Steve Fletcher, adding, “Many are shredded or crushed whole allowing toxic substances such as lead, mercury and used engine oils to escape into the environment. Improper end-of-life vehicle management can also contribute to incidents like the recent fire in Ottawa’s east end that engulfed a 10-metre-high pile of scrap vehicles.”
Fletcher concludes, “Our participation in Ford’s program ensures that collected vehicles will be recycled and properly dismantled and de-polluted. This means a front-end environmental benefit when the consumer buys a new Ford vehicle and a back-end environmental benefit as the car they return is recycled thus reducing discharges of pollutants to the environment and recovering resources for remanufacturing.
Contact Steve Fletcher, Managing Director, BSc, MBA, Automotive Recyclers of Canada (ARC) at 519-858-8761.