Emterra Group is encouraging Niagara Region residents to recycle more as a mechanism for raising money to support Niagara’s new Walker Family Cancer Centre, now under construction in St. Catharines, Ontario.
Emterra, the collection contractor for the region, has pledge up to $500,000 over seven years to the Niagara Health System Foundation’s (NHSF) It’s Our Time Campaign, which is the fundraising body for the new facility.
“We came up with the idea of matching the amount of the contribution to the tonnage residents recycle, and encouraging them to recycle even more,” says Emterra Founder and CEO, Emmie Leung.
At a NHSF gift recognition event held during Earth Week, Emterra announced the pledge and christened the program Make Your Contribution at the Curb!™
Working with the Region of Niagara and the NHSF to develop the campaign, Emterra committed that for every tonne recycled, the company will donate $1 to the hospital fund.
And it won’t stop there. Emterra is setting up “Eco Depot” events in Niagara to collect scrap tires, and perhaps other recyclable materials. For every tire collected, Emterra will donate another dollar.
“The more people recycle, the more we will donate. Potentially, the fund could surpass half a million dollars,” Leung says.
Niagara Region recently announced that in 2011, it saw a 13 per cent increase in recycling and a 13 per cent decrease in the amount of garbage sent to landfill. Emterra made the Make Your Contribution at the Curb! campaign retroactive to the beginning of 2011, when its contract with the region began. So, to kick-start the campaign, it forwarded a cheque for $36,500, the number of tonnes recycled last year, to the NHSF campaign.
Emterra has launched a sister campaign in Courtenay and Comox, BC and is developing this program with other municipalities, as well.