As part of the company’s ongoing commitment to quality and sustainability in everything it does, Naked® Juice has announced that it has become the first nationally-distributed brand to transition to a 100 percent post-consumer recycled plastic or PET (polyethylene terephthalate) bottle. The Naked reNEWabottle® embodies Naked Juice’s commitment to creating a more earth conscious juice.
The company expects to have its entire product line transitioned to the 100 percent post-consumer recycled bottles in 2010; it started by converting all of its 32-ounce bottles in July 2009. Additionally, all of Naked Juice’s bottles will continue to be recyclable.
Consumers can begin looking for the Naked reNEWabottle for all flavours that can be found in 32-ounce bottles. The new bottles are easy to identify – while the previous bottles were translucent, the Naked reNEWabottle is clear, showing off the vibrant juice inside, and will feature a label indicating that the bottle is 100 percent recycled. Products available in the 32-ounce size are Green Machine, Blue Machine, Mighty Mango, Chai Spiced Cider and Pomegranate Blueberry, as well as Protein Zone, introduced in August.
Simply put, it’s a bottle made from other bottles; the revolutionary bottle is made of 100 percent post-consumer recycled content. These PET bottles are plastic coded #1, which are easily recycled.
“The transition to 100 percent post-consumer recycled bottles is a major milestone that we have worked hard to achieve. It’s important for the earth, and that’s important to our consumers,” said Mikel Durham, general manager of Naked Juice. “If you were plastic, wouldn’t you like to come back as a Naked Juice bottle? With the new Naked reNEWabottle, consumers can reduce, reuse, recycle … reincarnate!”
The initial 32-ounce bottle transition reduces virgin plastic consumption by one million pounds per year and oil used in the making of plastics by 8,192 barrels every year – the equivalent of taking 497 cars off the road.
When Naked Juice finishes transitioning its entire line, virgin plastic consumption will be reduced by 8.1 million pounds per year, saving 57,000 barrels of oil every year – the equivalent of taking 3,460 cars off the road!
“Closing the loop on packaging is fundamental to a vision for more sustainable packaging,” said Anne Johnson, director of the Sustainable Packaging Coalition at GreenBlue. “Utilizing 100 percent recycled material in a juice bottle that can be collected and recycled yet again is a step in making this vision a reality. This innovation sends a signal to the market that there are end markets for materials if we recycle more.”
The transition to 100 percent post-consumer recycled PET bottles is part of the company’s ongoing commitment to reducing its global footprint. In April, Naked Juice announced that it became the first U.S.-based juice company to team up with the Rainforest Alliance for sustainable fruit procurement. The Rainforest Alliance Certified seal is included on all Naked Juice products containing bananas, which are found in 80 percent of Naked Juice products.
Late last year, the company also announced a move to a new, state-of-the-art facility, designed to meet the criteria for LEED certification. This new plant reflects Naked Juice’s commitment to making superior products in environmentally responsible buildings.