Sesame Street’s beloved Oscar the Grouch was announced as the new spokes-Muppet for Waste Reduction Week in Canada (WRW). The grumpy, garbage- loving Muppet has teamed up with the WRW Program to promote its “waste-free” goals and appeal to children and adults alike through a media campaign running from October 19-25, 2008.
Oscar is known for his grouchy quips and love of all things garbage and uses his unique charm to help encourage families to participate in WRW through two television public service announcements, promotional posters and a public relations campaign. The public service announcements debuted nationally in September and offer easy ways to reduce, reuse and recycle.
“I can’t think of anyone better to represent the need for increased waste reduction and recycling than Oscar the Grouch,” said Jo-Anne St. Godard, member of the National Committee for WRW and the Recycling Council of Ontario’s Executive Director. “Oscar is one of the most beloved television personalities. His broad appeal will elevate Waste Reduction Week to new heights and help get everyone excited about doing their part.”