Clorox gave away free garbage bags to help Torontonians through the city-wide garbage strike that occurred this summer. The city had asked residents to double bag their garbage and collect recycling in clear plastic bags, so Glad donated 25,000 Easy-Tie garbage bags and clear recycling bags.
Two Toronto union groups representing more than 26,000 workers, including garbage collectors and office staff, went on strike 26 days ago to protest proposed cuts in benefits and sick pay. As a result, Toronto residents had to store their waste at home or take it to temporary dump sites in parks and hockey arena parking lots.
The Clorox Company of Canada Ltd. also created a “Clean-up Crew” to distribute the bags to Torontonians at various locations, with a list of times and locations at GladToTheRescue.com, which also housed links to news updates, garbage tips and maps of dumpsites. Glad also handed out information pamphlets with tips on how to manage garbage during the strike and a coupon to save $1 off any Glad trash product.
Full-page ads in local papers promoted the giveaways and directed people to the website. The ad featured a parachute attached to a box of Glad garbage bags against the Toronto cityscape. DDB Canada handled the creative, PR and website for the initiative