The World Resources Institute (WRI) and Big Room Inc. have released the 2010 Global Ecolabel Monitor — a report and searchable online database to help companies and consumers navigate the “green” claims of different environmental certifications and labels for food and consumer products.
“Demand for products with ecolabels is growing, there is still confusion about which products are truly environmentally responsible,” says Jeff Rodgers, an associate at WRI. “By identifying and comparing the many different standards, the Ecolabel Monitor makes it easier for companies and consumers to reduce their environmental impact.”
In November 2009, WRI and Big Room Inc. invited more than 340 ecolabels in 42 countries to complete a survey of 66 questions ranging from certification criteria to funding sources. More than 113 ecolabel programs participated in the survey while more than half, including some prominent labels, could not be reached or elected not to participate when asked about certification requirements.
The findings and the 340 targeted ecolabels are searchable on www.ecolabelindex.com The website expands on www.ecolabeling.org