Waste Management has announced it is re-branding its corporate identity in Canada with a new name and a national, multi-media consumer and business advertising program, with the exception of Qubec where it will continue to be known as Intersan.
The campaign, which is promoted under the banner “Think Green,” will be the first broad-based branding effort undertaken by a waste management business in Canada, the company says.
“As the industry leader in waste management solutions, we believe the time is right to change our name,” said Dan Pio, President, Waste Management of Canada. “Our company has evolved significantly over the past few years and the new brand will allow us to further differentiate ourselves from our competition and adopt a corporate identity similar to our U.S. operations. Now is the perfect time to launch an aggressive new marketing program.”
“Think Green” will also be brought to life by the company’s extensive public presence.
“Our vehicles are green. Our containers are green. Our uniforms are green,” said Pio. “We want people to ‘Think Green’ when they think of Waste Management.
“The new branding campaign, along with our presence on streets from Victoria to Halifax, will remind our key stakeholders that Waste Management is committed to sound and responsible environmental practices and will help establish Waste Management as the service provider of choice in Canada with unparalleled scale, service and expertise.”
As Canada’s largest provider of comprehensive waste management services, Waste Management offers residential, commercial and industrial collection, recycling and disposal services throughout the country. Waste Management of Canada employs over 3,000 people at 116 locations in 8 provinces, servicing 4.5 million residential customers and 170,000 industrial and commercial customers. The company owns and/or operates 20 recycling recovery facilities and 18 landfills.
The company is a subsidiary of Waste Management, Inc., headquartered in Houston, Texas. Together, Waste Management’s 51,700 employees company-wide serve nearly 21 million municipal, commercial, industrial and residential customers throughout Canada, the United States and Puerto Rico.
For further information, contact Wes Muir, director of communications for Waste Management at 905-633-3940 or firstname.lastname@example.org