Boxal is promoting aluminum bottles to the premium wine beverage container category, claiming that they “add value to the drinking experience.” In a news release, the company states that the bottles “get people excited about the product. They encourage trial and consumption on premise as well as during other occasions.”
The release continues: “The extensive off-the-shelf Boxal aluminum bottle range enables great speed to market. In a few weeks only a new product can be in the consumer’s hands. Versatile and flexible, the Boxal aluminum bottle is the most cost effective media to reach the consumers directly. Limited editions, special events collectors as well as mass market productions are possible.”
“Presented individually or in prestigious presentation packs the bottles offer fatal attraction,” the release states.
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