Today is the first day the public will see LCBO advertisements promoting “Bag it back” — the new program for recycling wine, beer and spirit containers.
The campaign describes how, starting February 5, Ontario consumers will pay a deposit ranging from 10 to 20 cents when they purchase alcohol. They are then encouraged to “Bag it back” and return empty alcohol containers to The Beer Store for a refund of their deposit. By bagging empties back, consumers will be helping to recycle the 80 million containers per year that are currently not recycled.
The LCBO, The Beer Store, Vincor Canada (operator of The Wine Rack), Andrew Peller Ltd. (Vineyards Estate Wines) and other beverage alcohol retailers in Ontario are all participating in the “Bag it back” program. The public education campaign includes print, online, TV and radio advertisements, a website (bagitback.ca) and LCBO, The Beer Store and Ontario winery in-store displays, signs and brochures. “Bag it back” bags will be available beginning February 5, 2007 to make bagging it back even more convenient for consumers.
“We are really excited about the upcoming deposit return program,” said Environment Minister Laurel Broten. “This is a win for the environment, a win for municipalities and a win for Ontarians.”
“This campaign will help encourage Ontario to recycle better,” said Minister of Public Infrastructure Renewal David Caplan. “We know that through the deposit return program, we will have more containers recycled into high-end uses, including new glass bottles, fibreglass and polar fleece.”
“This public education campaign is an investment in the future,” said LCBO President and COO Bob Peter. “It provides consumers with the information they need to take part in this important new program that will significantly increase recycling.”
“The Beer Store is pleased to partner with the Ontario government, the LCBO and Ontario’s winery stores on this important environmental initiative,” said The Beer Store President Ted Clarke. “With an 80-year history of operating one of the world’s most successful and widely recognized packaging stewardship programs, we feel we are the ideal partner to help make ‘Bag it back’ a success.”
John Steele, Communications Branch
Ministry of the Environment
Lori Theoret, Communications Branch
Ministry of Public Infrastructure Renewal
Daniele Gauvin, Corporate Communications
Sara Taylor, Corporate Communications
The Beer Store