Solid Waste & Recycling


The beverage industry responds to BC StewardEdge blog

John Challinor II, Chairman of the Canadian Beverage Container Recycling Association (CBCRA), wrote a letter in response to my blog last week, “StewardEdge edges into BC multi-rez.” In the interests of fairness and offering clarification to readers, I reprint the letter below in full. — ed.


Dear Editor,

First and foremost, it’s great to see that emerging recycling programs in Canada are gaining more visibility through traditional forms of media as well as on social media. I respect and enjoy public discourse and a diversity of opinions around topics related to stewardship and recycling. As such, it is important for us as industry leaders to provide audiences with accurate and informative information — regardless of the format or forum. In saying that, it was brought to my attention that there were some inaccuracies about the CBCRA contained within your blog, “StewardEdge edges into BC Multi-rez,” which was posted on Tuesday, June 3rd 2014.  I would like to address the following statements and trust that you will make the necessary amendments:

“Reclay StewardEdge at one time tried to get into Ontario by submitting an ISP to Waste Diversion Ontario on behalf of CBCRA. I felt at the time the proposal never went anywhere because the beverage industry realized its containers consumed “away-from-home” aren’t legislated, so why would they support such a plan, when ultimately they will have to pay out of pocket (given that there are no new fees)… perhaps the new development should come as no surprise. CBCRA relies on ReclaySteward Edge to advise them and want a cut of the CSSA market. It’s a tough challenge given that they’re competing with CSSA directly (given that CSSA internalized all their program implementation). It’ll be fascinating to see how it all plays out.”

As Chairman of the Board of CBCRA, I can reassure you that CBCRA — not Reclay StewardEdge — submitted an ISP to Waste Diversion Ontario with the beverage industry supporting the position that being proactive is always better than waiting for legislation to dictate the terms. Reclay StewardEdge is our consultant on this project and nothing more. With respect to CSSA, I’ve had and continue to have good relations with John Coyne, the Chairman of CSSA. I want that relationship to be strong today and in the future. CBCRA does not compete with CSSA in any way, shape or form. Further, CBCRA does not have any involvement with StewardChoice Enterprises and their service offering. Beverage containers in BC are managed by Encorp Pacific, which operates its own separate system on behalf of the beverage industry.

If you have any further questions, please contact me and I will be happy to answer your questions. Until then, I look forward to reading your upcoming blogs and the next issue of Solid Waste and Recycling magazine.

John Challinor II
Chairman, CBCRA

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