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Fighting media ignorance over the corrugated box


Yes, we know that packaging is evil and that it should be legislated out of existence. But sometimes those ignorant throw-away lines about packaging waste really do rankle and must be corrected. Case in point: a recent article by Eric Reguly in the Globe and Mail newspaper.

In his beef with Amazon Prime’s home-delivery service, Reguly ignorantly sideswipes the humble corrugated box that delivers the goods (Globe and Mail column: Beyond Zuckerberg, it’s time to hold Bezos to account, too).

The used boxes that Reguly complains about are certainly not “thrown away.”  In fact, they form the backbone of one of the world’s great commodity trades; are an export earner for Canada; and provide the feedstock for most of the new boxes made in this country. Yes, most corrugated boxes made in Canada are 100% recycled content, primarily formed by recycling those very same used boxes again and again.

We are currently recovering about 85% of the corrugated boxes used in Canada. And in Ontario’s Blue Box system, have achieved an amazing 98% recovery rate, according to Stewardship Ontario. That is pretty impressive.

And this recovery is not “mostly at taxpayer’s expense”, as Reguly falsely claims. In British Columbia and Quebec, it is industry that pays 100% of the net cost for residential (Blue Box) recovery. Ontario, which is currently at 50% industry-pay, is headed to 100% too. In Saskatchewan and Manitoba, industry pays 75% and 80% respectively.

Glib and ignorant throw away lines perhaps, but not throw away boxes.

John Mullinder, Executive Director of the Paper and Paperboard Packaging Environmental Council, regularly posts on environmental and sustainability issues impacting the Canadian paper packaging industry


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