The Circular Economy (CE to some) has become something of a buzzword of late, just like sustainability and corporate social responsibility (CSR) before it. Good intentions, but a lot of public relations too. Perhaps we’re being too cynical, but the issue is a bit like climate change. We know it’s coming (most of us) or is already here. But we really don’t want to have fewer children, abandon our cars, or go vegetarian: three actions a research scientist recently claimed would have more direct impact on slowing climate change than anything else we can do. We would add planting trees to that list.
The Circular Economy is really about the same thing as climate change: reducing our consumption of the earth’s various resources by using less of them, in a smarter way. But to do that we need to incent “good” behaviour and to penalise “bad,” which is generally taken to mean removing or reducing fossil fuel subsidies and encouraging the use of renewable resources.
This is fine at the academic level but how exactly is this going to translate in practical terms to say, the Blue Box system? Where consumers face a spur of the moment choice to recycle or dump? How do we penalize the “non-circular” products and packaging, while encouraging the “circular”? Through differentiated Blue Box fees? And who gets to decide those?