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Lowering auto emissions now, without hybrids


This insightful news item about a way of saving money and lowering auto emissions now, and not decades in the future when hybrids will be more common, was sent to me by Emily Boak of The Rosen Group at 212-255-8455 or emily@rosengrouppr.com
The Future May Be Green… But What About Now?
Pick-up a newspaper and flip to any section and you can read about it. Turn on news and wait a few seconds and you can hear about it. What is “IT”? “IT” is the future of “green” automobiles. Laws have been passed that will increase the required MPG and reduce the carbon output that is acceptable.
Currently there are many hybrid vehicles to choose from, most notably the Toyota Prius. Getting over 46 miles per gallon, the Prius sets the bar for fuel efficiency and has less harmful emissions than non-hybrid vehicles. The day that the majority of vehicles on the road are hybrids will be a great day for the environment. However, that day is not in our near future. With 10 million new cars predicted to being purchased this year, less than four per cent will be hybrids. When will hybrids be the majority of vehicles on the road? 2030? 2040?
There are an estimated 196,000,000 licensed drivers who operate more than 220,000,000 non-hybrid vehicles in the US alone. How do we make a “green” impact with these vehicles? The easy answer is, “Buy a new car that gets better than the mileage you get now.” Great in concept but several problems exist:
 Due to current economic conditions, people cannot afford to purchase a new car now more than ever. Over half the vehicles on the road today are “under water” (people owe more for them then they are worth).
 Safety versus MPG. Reports show that many people are scared to move down to a smaller vehicle for safety reasons.
 Price of a hybrid. Estimates show that many hybrids have a payback period of many years.
In order to make a significant impact in fuel savings and CO2 emission reductions, we must focus on the vehicles that are already parked in our garages, not the ones that have very limited scale in terms of numbers on the road or that are still in the concept stage.
Dallas-based company Fuel Efficiency Centers (www.fuelefficiencycenters.com) has the “now” solution: Focus on the Driver- Not the Vehicle. The founders of Fuel Efficiency Centers began testing fuel savings devices last year as fuel prices skyrocketed and the inventory of hybrid vehicles plummeted.
“When gas was $4 per gallon, you could not get a Prius. In fact many used Prius’ were selling for more than a new one”, said Karl Singer, President of Fuel Efficiency Centers. “It was about this time that a light clicked on. The talk was all about what’s coming, not what it already here. And what is here, will be here for a long time. We began looking away from the vehicle solution and honed in on the driver. What if we could alter the driving habits of people in their existing cars? What if we could increase fuel savings by over 30 per cent and at the same time create the incentive for drivers to limit their carbon output? What if we could do that NOW and directly impact the tens of millions of vehicles already on the road?”
In order to modify driving behavior, we must have a self improvement system for the driver, and that is the Fuel Efficiency Adviser (FEA). The FEA is a real-time measurement device that easily plugs into ANY 1996 or newer passenger car or light truck. The FEA informs the driver of the actual real time cash costs and subsequent savings of his / her driving behavior. Most significantly how they handle their gas pedal and braking. With an FEA installed is in your vehicle, you should expect at least a 20 per cent increase in fuel savings (the average has been around 29 per cent).
The Fuel Efficiency Adviser will save most drivers between 200-300 gallons of fuel per year. Each gallon of fuel saved equates to a 19.4 lbs of CO2 reduction. Thus, drivers will decrease the amount of CO2 that they emit by over two tons. With a price of $159, drivers should have a payback between 12-16 weeks and will save $700 per year.
And you will not have to trade safety for savings. You can get hybrid efficiency in your current vehicle by using the FEA. Keep your current vehicle longer. When it is time to trade your car in and get a new one- test drive a hybrid.


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