I like it when things work out. London, Ontario’s Try Recycling (www.tryrecycling.com) is turning 20.
Lately I have been listening to a lot of Pink Floyd. This is the result of an accidental itunes box set order and the 170 songs that are now on my ipod. It amazes me how fresh their efforts still sound today.
I have set up a playlist with the song Learning to Fly my current favourite. As I listened to it today I reflected on the party I would be attending this evening. I thought the song, which can be interpreted either literally about flying or trying to reach and exceed your goals, was apt. Given Try Recycling ‘s owner Jim Graham’s fascination with flight made this song an even more fitting juxtaposition.
Into the distance, a ribbon of black
Stretched to the point of no turning back
I have been hanging the waste sector (including with Try Recycling) long enough that I am seeing other organizations and companies hitting this milestone. Twenty in the life of a business is like 40 in human years. You have survived your childhood and uncertain teenage years and early adulthood to enter and proceed through the rest of your life. You have started to figure things out and you know where it is that you need to go. And while you don’t always know how you are going to get there you know with providence and a bit more sweat that you will.
God keep my eyes from the circling skies
Tongue-tied and twisted just an earth-bound misfit, I
Today Try Recycling receives and recycles 100,000+ tonnes/year of construction and demolition wastes. When they started twenty years ago on the outskirts of London no one cared what happened to this waste stream. They managed this waste stream when pretty much no one cared. As it remains today they compete against the cheaper option of landfilling. It is from this tenuous position and financial reality that they have hewn a business from scratch to something that is viable and growing.
A flight of fancy on a windswept field
Standing alone my senses reeled
I think of the all the simple efforts they have put into making their company work, and this simplicity is the key lesson learned. They work in bowels of a worked out gravel pit. There are no buildings and their methods of separating out the various construction and demolition materials are deceptively simple. They have learned to find multiple markets for their recycled products, such are the ongoing vagaries of commodities that are one day worth money and the next day become a cost.
By keeping things simple, developing tight cost models and especially by being diligent to their craft they have survived.
To dream unthreatened by the morning light
Could blow this soul right through the roof of the night
They have of course more than survived. They have thrived in their market and are making extensive forays, not just in Southwestern Ontario but beyond.
Today what Try Recycling does is better understood. Their customers understand the choice they can make between recycling their wastes or landfilling them. More often now the choice is for the former.
Try Recycling has taken flight and on this their 20th anniversary are poised to take it to the next level.
The soul intention is learning to fly
Condition grounded but determined to try
TRY Recycling Celebrates 20 years!!!!
Since 1991 TRY Recycling Inc. has been operating as a multi-purpose facility providing collection and processing of construction and demolition waste for the province of Ontario along with the composting of leaf and yard waste materials. Through our extensive research and development programs we are able to process premium recycled products on-site that are available for sale at all of our locations. In addition, TRY Recycling manages a network of waste recycling sites on behalf of various municipalities throughout Ontario. You don’t have to look far to find us in your area.