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False and misleading claims removed from IFCO website


The North American paper packaging industry has served notice that it will challenge (legally, if necessary) any false and misleading claims about its operations and environmental impact. Case in point: major plastic crate supplier IFCO.

Colley: Need for facts and data back-up.

Colley: Need for facts and data back-up.

IFCO is lobbying North American grocery retailers to move away from the traditional corrugated box system of delivering fruit and vegetables. In the course of promoting its plastic crate alternative, IFCO has made various economic and environmental claims. This is its right. But IFCO (and others) also have a responsibility to be able to substantiate any such public claims when challenged.

Among the most pernicious of IFCO’s recent claims were that “most (corrugated) boxes” were disposed of in landfills, and that only “a small percentage of used boxes (were) recycled.” These claims were so patently false (certainly to the corrugated industry) that for a while they served as a great example of IFCO’s lack of credibility on this issue.

But now the kid gloves have come off. The US-based Fibre Box Association recently sent a “cease and desist” letter to IFCO demanding documentation to substantiate its claims, or removal of them from the IFCO website. Within 24 hours of IFCO receiving the letter, the untrue statements had been removed. “Let’s use this (example) as a reminder,” said FBA President/CEO Dennis Colley, “to be fact-based; to have data to back up our claims; and to challenge those who don’t.”(1)

For the record, some 89% of US corrugated boxes were recovered for recycling in the most recent data year. (2) PPEC estimates the Canadian rate at about 85 per cent.(3) In both countries, most grocery stores recover nearly all of their corrugated boxes in backroom balers. The baled material is then sold to generate revenue before being recycled back into new corrugated boxes.(4)

References:

  1. FBA Forces IFCO Website Change, Board Converting News, December 22, 2014
  2. US EPA Municipal Waste Characterisation tables, 2013.
  3. The most recent national recycling statistics for packaging materials in Canada are now 18 years old! In 1996, Statistics Canada estimated corrugated recovery at 76%. PPEC estimates this has improved since then, partly because of increased residential recovery efforts. The recovery rate for corrugated in Ontario’s Blue Box program, for example, was 85% in 2012.
  4. “When we divert cardboard, not only do we reduce the cost and the environmental consequences of sending it to landfill, it’s all recycled and turned into revenue for us.” – Loblaw Green Team member quoted in Canadian Grocer magazine. PPEC estimates that Canadian retailers received over $50 million in revenue for their old corrugated boxes last year.

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