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Sennebogen appoints new sales director


Jason Jones

STANLEY, NC – Jason Jones has joined Sennebogen LLC’s executive team as Americas sales manager. Jones now takes senior responsibility for developing and leading the Sennebogen sales network in the USA, Canada, Mexico and South America.

“We are very pleased to have someone of Jason’s capability to come on-board at this important stage in Sennebogen’s evolution,” said Constantino Lannes, the company’s president.

“He has a proven record of achievement in growing sales and share in industrial markets, by developing the right processes and tools that enhance customer experience at every level.”

Jones has been managing sales and marketing teams in the steel industry for more than 15 years. Through his previous posts, he is well connected to varied business sectors including scrap, recycling, steel and pulp industries.

“We’ve been very impressed by Jason’s strategic approach to market development and account management,” Lannes continued. “He is very knowledgeable of the business needs of dealers’ and customer organizations for commercial success.”

Jones says that he sees much of his new role as being a “Voice of the Customer” to guide the company’s relations with dealers and end-users.

“We are continuing to develop an increased focus on individual needs of specific industry sectors and businesses. It’s a large adventure which will require a lot of investment and resources, which  has proven they are willing to put forward.”

Immediately after taking the reins of Sennebogen’s sales organization, Jones was thrust into the front lines at CONEXPO 2020. After the show, he admitted, “I was drinking from a fire hose – but it tasted good! I was able to meet the majority of our dealers and many customers face-to-face. Even though attendance was down overall, the quality of visitors we met was very high.”

Jones believes that Sennebogen’s future is built on a strong foundation. “The equipment speaks for itself. I’m impressed by our great dealer network – all well respected names in the industry.


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