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MPI sets new purpose statement

Michigan-based Magnetic Products Inc. (MPI) says it has a new purpose statement that illustrates the mission and global reach of the magnetic and nonmagnetic material handling solutions company.


Michigan-based Magnetic Products Inc. (MPI) says it has a new purpose statement that illustrates the mission and global reach of the magnetic and nonmagnetic material handling solutions company.

The new statement reads, “Protecting and Moving the World through Innovation,” which will appear on the MPI’s promotional and branding materials.  

“This statement captures the essence of our past, present and future, and what we do best,” said MPI President Keith Rhodes in a November 9, 2012 statement to media. “Simply put,” Rhodes added, “we protect our customers’ products from metal contamination by providing the best magnetic separators, metal detectors and X-ray detection systems available.”

MPI says that for more than 30 years it has implemented a business model that combines technologically superior equipment with industry-leading customer service. 

“Equally important is our focus on solving the challenges of our industrial customers whose businesses depend on successful part movement,” Rhodes said. “Our automation equipment keeps production lines operating 24/7 – even under the harshest conditions.”


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