Just as Toronto’s newest anti-littering ad campaign was catching on, threats of copyright violations crushed it like a cigarette under foot.
The unique campaign featured products from popular snack and drink companies, artfully littered to spell out angry messages to litterers. For instance, one image shows a discarded Sweet’N Low package with a discarded Lifesavers package to spell out ‘Low Life’ between the two products. The tagline: “Littering says a lot about you.”
The problem is that advertising agency Publicis Canada never obtained permission to use the products from the likes of Red Bull, Du Maurier, Lays, Gatorade and more.
The images appeared in print publications, transit shelters and the exterior of TTC vehicles.
Legal arguments suggest that the use of the corporate logos could pose harmful to the companies’ reputations.
Check out some more of the ads from the campaign here.