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Green By Nature EPR to lead BC’s post-pickup network for packaging

A national organization has been selected to manage the post-collection recycling system for British Columbia’s (B.C.’s) packaging and printed paper, a move that will see an investment of $32 million, as well as the creation of...


A national organization has been selected to manage the post-collection recycling system for British Columbia’s (B.C.’s) packaging and printed paper, a move that will see an investment of $32 million, as well as the creation of nearly 600 jobs and two new facilities.

Stewardship agency Multi-Material BC (MMBC) will work with Green by Nature EPR (GBN), which won the contract to begin managing the processing and marketing of approximately 185,000 tonnes of packaging from some 1.25 million B.C. households.

The new system will launch on May 19, 2014, as B.C. begins its shift towards transferring recycling costs from taxpayers to businesses.  MMBC will embark on a mission to meet its 75 per cent recovery target for the province’s packaging and printed paper, and help boost the province’s sustainability.

“MMBC’s partnership with GBN represents a new and innovative approach to packaging and printed paper recycling, and puts B.C. at the forefront of industry-led recycling programs in Canada,” said Allen Langdon, managing director of MMBC, as he announced the decision on February 27, 2014. 

GBN is a new organization founded by three well-known industry leaders with some 40 years of experience in B.C.: Cascades Recovery, one of Canada’s largest collectors, processors and marketers of recyclable materials; Emterra Environmental – one of Canada’s largest waste resource management, organics and recyclables collection companies; and Merlin Plastics – a North American pioneer in plastics recycling and marketing.

“This decision is a great marriage of local recycling expertise with outside B.C. connections and experience,” John Mullinder, executive director of The Paper and Paperboard Packaging Environmental Council (PPEC), told Solid Waste and Recycling Magazine. “We’re proud that two of our member companies are involved, and that new investments will be made to provide the integrated province-wide program that B.C. needs,” added Mullinder.

GBN will also engage more than 20 subcontractors in their local communities to be part of the integrated province-wide MMBC post-collection system.

The two new facilities under GBN include a container recycling facility in B.C.’s Lower Mainland, designed to maximize sorting efficiency, recovery and the quality of recovered products; and, a material recovery facility in Nanaimo that will sort and prepare collected material for shipment to downstream processors and end markets.

“Being selected by MMBC – the most extensive industry-led product stewardship program ever to be implemented in BC – means that Green by Nature EPR has the opportunity to not only employ existing recycling infrastructure but also make significant investments in BC’s recycling infrastructure that have not been possible until now,” said Albino Metauro, CEO of Green by Nature EPR, in a joint statement to media with MMBC. 


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1 Comment » for Green By Nature EPR to lead BC’s post-pickup network for packaging
  1. Helen Spiegelman says:

    OK, so now we have a monopoly controlling recycling throughout British Columbia, deciding who gets to do business and who doesn’t. Was this part of the Ministry of Environment’s plan?

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