Colgate-Palmolive has committed to eliminate unrecyclable packaging for three of its four product categories by 2020.
The company is just one of a handful approached with shareholder proposals from social corporate responsibility group As You Sow.
Firs, Colgate will work to develop a recyclable toothpaste tube. As it stands now, toothpaste tubes made of plastic laminates cannot be recycled.
In its summer 2014 newsletter, As You Sow reports that it issued shareholder proposals on recyclability with Mondelez, Kraft Foods, General Mills, and Procter & Gamble.
“The first vote on this issue was a strong one of 28.4 per cent at Mondelez, with shares worth $11.8 billion supporting our proposal,” states As You Sow. “Mondelez, formerly part of Kraft Foods, is the world’s largest snack food company, producer of brands such as Oreo cookies, Ritz crackers and Philadelphia Cream Cheese. A related vote at Dr Pepper Snapple on bottle and can recycling goals got a solid 30 per cent result.”
Kraft and Mondelez use unrecyclable composite laminate/aluminum foil pouches, such as those used to package Kraft Capri-Sun juices. There were enough Capri-Sun wrappers discarded in the U.S. alone in 2013 to cover California and Texas.