DAILY NEWS Jan 14, 2014 10:24 AM - 1 comment

RCA presents social marketing workshop for waste mgmt

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By: SWR Staff


Based on the positive response to its last workshop, the Recycling Council of Alberta is pleased to announce another Community-Based Social Marketing workshop with Ken Donnelly of Beyond Attitude Consulting. Ken's workshops are interactive and fun, and at the end of the day you will know how to design an effective social media campaign you can implement right away.

Places are limited


  • Knowing Your Goal - strategically choosing behaviours to ensure the greatest impact.
  • Lessons Learned - avoid mistakes and go straight for the solutions found in successful campaigns, including working with a limited budget and ensuring measurable outcomes.
  • Integrating Tools - learn how to make CBSM tools work together, to be much more powerful than the sum of their parts.
  • Making It Work - take the theory and implement it in a practical, custom and effective manner that works for your unique community and circumstances.


February 12, 2014 

9 a.m. to 4 p.m.
Lunch will be served

Location: River Bend Golf & Recreation Area, Red Deer (click here for map and directions)

Cost: RCA members: $225 

Potential members: $275 

Register HERE


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Reader Comments

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The workshop is on social marketing not social media as your headline incorrectly states, sounds similar but actually quite different.

Posted January 14, 2014 02:06 PM

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