To mobilize Quebec youth towards sustainability, the Away-from-Home Recovery Program and the bacs+ (benefits of improving curbside recycling) group have established a partnership to launch the Curbside Recycling Ambassadors Program.
The goal of the program is to enhance curbside recycling and promote its social benefits by mobilizing youth.
"We are on our way to establishing, in cooperation with municipalities, the best North-American network for recovering materials in public places,” says Maryse Vermette, president and CEO of Éco Entreprises Québec and Secretary-Treasurer of the Away-from-Home Recovery Program. “That alone is extraordinary, however, if we are to ensure that there is a recycling bin next to every trash can, and we always recover more, we need ambassadors in every region in Quebec.”
Vermette adds that a budget of $700,000 drawn from company contributions has been allocated to this program.
“It is an innovative project in full alignment with Quebec's Residual Materials Management Policy, and we are excited to have an opportunity to work with youth involved in the RMJQ,” says Vermette.
In addition to making more recovery equipment available in municipal public places such as parks, along streets, in sports centres and libraries, this initiative will also improve the effectiveness, both in quantity and quality, of recyclable materials recovery throughout Quebec.
"We are committed to raising public awareness about the recovery of recyclable materials. We believe that working with curbside recycling ambassadors is an excellent way to get the message out in every part of Quebec and contribute to the positive effects of this system," explained Carole Grenier, Director, Public Affairs for Éco Entreprises Québec, and spokesperson for the bacs+ group.