This week Multi-Material BC (MMBC) extended its commitment to community engagement and the promotion of recycling by formalizing partnerships with four local community organizations, and committing $14,000 in grant money to support local efforts to raise awareness and education around residential packaging and printed paper recycling options.
Each of the four organizations submitted proposals and were selected based upon their program’s alignment with MMBC’s provincial mandate. The groups have a well-established community presence, and are actively engaged in promoting, and providing education about, recycling.
The following community organizations were selected as MMBC Community Champions for 2016:
- The Northern Environmental Action Team (NEAT) – Fort St John / Peace River Regional District
- Ridge Meadows Recycling Society – Maple Ridge
- Let’s Talk Trash – Powell River Regional District
- Recycling and Environmental Action Planning Society (REAPS) – Prince George
“MMBC’s Community Champions program is consistent with our fundamental mission to promote recycling and to protect the environment,” said Allen Langdon, managing director, MMBC. “This is just one example of the type of investment we are making, on behalf of our member organizations, to raise the bar on recycling, and to position BC as a recycling leader in Canada and around the world.”
MMBC develops a wide range of education and communication materials to help local governments and its community partners with getting out the message about how and where to recycle packaging and printed paper. Resources include brochures, signage, and seasonal campaigns. Recently, MMBC launched a new ad campaign designed to start a conversation around the broader environmental benefits of recycling – including greenhouse gas reduction, energy savings and waste reduction. The campaign, Big Changes Start at Home, features scenic images of British Columbia rising out of blue box recycling bins.
The Community Champions will leverage these resources, as well as MMBC’s “Recycle It Right” app to promote and provide information about recycling in BC.
To view the ad campaign, visit: http://recyclinginbc.ca/2016campaign/
To learn more about MMBC’s community champions, visit: http://recyclinginbc.ca/communitychampions