DAILY NEWS Apr 22, 2014 10:01 AM - 0 comments

MMBC launches final recycling ad campaign in BC

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By: SWR Staff

British Columbia has begun its final marketing campaign for the new Multi-Material BC (MMBC) recycling program set to start on May 19, 2014.

Advertisements will appear in local newspapers, radio, TV and online, pointing residents to www.RecyclingInBC.ca to find out more about what they can recycle under the new system, which has MMBC assume responsibility for managing residential packaging and printed paper recycling on behalf of industry.

“Our aim is to make recycling easier and more convenient for British Columbians,” said Allen Langdon, MMBC managing director, in a statement. “By expanding the range of recyclables accepted and shifting the cost from municipal taxpayers to industry, we are aiming to recycle even more in B.C. and ensure we divert as much blue box materials away from landfill to be recycled into new materials,” he added.

With the MMBC program, most residents won't see a change in their recycling services, other than being able to add more items to their blue boxes. Although some communities will be receiving curbside recycling services for the first time. For example, some 8,000 North Okanagan residents have recently received Blue Bins, accordin to MMBC. 

Residents will be able to recycle milk cartons, plant pots, aluminum foil packaging, drink cups and many more items through their curbside or multi-family building recycling services, or at local depots when the program launches.

A full list of all of the new acceptable materials under the MMBC program, as well as when the program will start rolling out to BC communities, is available at www.RecyclinginBC.ca.

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