From ads on bus stops and radio stations to teams of interns going door-to-door, the city of Minneapolis launching a "full-court press" to boost the number of people participating in curbside organics recycling.
The program kicked off in 2015 and expanded to a citywide rollout in late March. By July, households in all of the city's neighborhoods will be able to sign up for a new organics bin to fill with food scraps, meat, fish, bones, tissues, paper plates, pizza boxes and a long list of other items.
So far, about 35 percent of eligible households have signed up, and each have filled their bins with about five pounds of organics per week. That's below the city's initial projection, which suggested that the program could get at least 40 percent of households, recycling about 7.5 pounds per household, per week.