Canadians are used to recycling bottles, cans and paper, but can they grow accustomed to recycling their clothes? Levi’s hopes so.
The iconic denim brand has expanded its clothing recycling program to all Levi’s stores and outlets in Canada. Consumers can drop off any brand of clothing or shoes in collection boxes at the stores.
The initiative, in partnership with I:Collect (I:CO), launched as a pilot project in three stores in San Francisco in 2014, and was expanded to all American Levi’s stores last year. The program is also available in the U.K. and Japan.