Big cities are used to illegal dumping—improper solid waste disposal causing health and environmental problems, as well as blight—but San José recently addressed the issue using human behavior to bolster public outreach.
Piloted alongside cameras placed by code enforcement and City Council fine increases, up to $10,000 for repeat offenders, the experiment ran from April through June.
The design was set up by the U.K.-based Behavioural Insights Team, a What Works Cities partner, in conjunction with the data team at San José City Hall.
“It seemed appropriate because we’re doing a huge marketing effort on this issue—a holistic, city-wide effort,” Jennie Loft, the city’s Environmental Services Department public information manager, said in an interview. read more >>