As reported by the U.S.-based Waste Business Journal (www.wastebusinessjournal.com), Waste Management, through its subsidiary Greenopolis, is developing a social networking game called Oceanopolis.
In the game, which is expected to launch in the next few weeks, players maintain their own island by recycling trash to build a sustainable community and interacting with friends.
Points earned virtually can be converted into coupons for use at movie theaters, restaurants and stores, or into cash donations. Points can also be earned in real life through recycling, or by blogging on Greenopolis' website (www.greenopolis.com).
According to the site, Greenopolis members have earned 6.7 million rewards while the physical recycling kiosks have recovered 3.5 million bottles, cans and other items thus far.
For more information, visit www.facebook.com/oceanopolis