Did you know? North Americans send millions of tons of clothing to landfills every year, turning landfills into laundry piles? This amounts to 36 kg (81 lbs) per person – up from 31 kg per person just a few years ago.
Value Village, a global thrift retailer that has focused on reuse for more than 60 years, noticed this troubling, upward trend and felt compelled to act, launching its Rethink Reuse campaign in April. The initiative promotes rediscovering a “culture of reuse” by increasing consumers awareness of the environmental impact associated with their clothing footprint and encouraging repair and reuse along with increased recycling to keep textiles out of landfill.