When Energizer developed a battery with 4 percent recycled content, company officials agonized over whether to market the achievement to the public. The concern was the 4 percent figure would leave consumers asking, "Why not more?"
But ultimately the company did move to publicize its product, which had resulted from seven years of research and development.
"We try to educate our customers just how monumental that is," said Marcus Boolish, director of regulatory and government affairs for Energizer.
Boolish, speaking during an April 19 webinar, talked about Energizer's experience with the EcoAdvanced AA and AAA batteries, released in early 2015.
The batteries contain 10 percent recycled content in one key active ingredient, he said, but 4 percent recycled content when measured against overall product weight (the number is 3.8 percent for the AAA batteries).