Starbucks will trial a fully recyclable coffee cup in its UK shops, which could eventually divert huge numbers of cups away from landfill.
The cup, invented by the entrepreneur and engineer Martin Myerscough, aims to reduce the environmental impact of the 2.5 billion paper coffee cups used in the UK each year. Earlier this year it emerged that only one in 400 were recycled and the rest sent to landfill or incineration. This led to calls for a ban, an idea the government rejected.
Conventional takeaway cups produced in bulk are made from paper but are laminated with plastic, making them difficult to recycle.
The Frugalpac cup, which launches on Thursday, has a thin film liner designed to separate easily from the paper in the recycling process. This leaves 100% paper, which can be recycled.